Why we start with bamboo toothburhs

Like most people who are lucky enough to be able to make this choice, I wanted to start to reduce the amount of plastic I consume. Simple steps at first. Then i saw this in my bathroom and realised this was where i was going to start.

The search for a decent (& affordable) biodegradable toothbrush took a while. After trying a few brands I found a bamboo one I liked but the price was too high and they didn't ship to Spain. It was frustrating that I could buy a plastic toothbrush in 100s of stores near me yet getting a bamboo one was impossible. That's when i decided to source and develop my own. Getting hold of sustainable products should be easy.

If the brushes went down well we could maybe move onto to other products. If no one wanted any then we would just have enough bamboo toothbrushes for me, my partner, my kids and quite possibly their kids as well. I had some samples made but my day job and family commitments made it difficult to focus full force on this project. The days turned into months and eventually 2017 showed up.

The Idea however was never too far away. One day I was talking about it to a friend who owns an all natural hair salon here in Barcelona. She also sells plastic free hair accessories. I gave her a bamboo toothbrush from my sample box. The following day she stopped me to say she loved them and wanted ten more. That's when i decided to make the plunge and have 500 (minimum order quantity) custom made.

Version one was was made in a bit of a rush. I'm no designer and the box around the brush was horrible. But it did the job, namely to be a box, around a toothbrush. My favourite faux pas was i forgot to mention that there is a toothbrush inside the box.


The order arrived in the middle of the school summer holidays. We had no site, no brand image and both my partner and I were quite busy with work and kids off school. All I managed to do was take some product shots before going to London for a couple of weeks.